CommunicAsia and Broadcast Asia 2011

Jul-07-2011 | by: admin
This year’s CommunicAsia and BroadcastAsia shows saw an exciting change—they were held in new and different venues respectively. For the first time, the shows were not held at the Singapore Expo but were split in two separate locations throughout the city. BroadcastAsia was held at Suntec Convention Center which is in close proximity to many hotels and public transportation. Some of our flagship exhibitors such as Nautel and Evertz Microsystems returned to the show and new exhibitor Telairity made their debut as a TWI client. Suntec has held many tradeshows throughout the years and this was another success—the very last of our empties were returned by 6pm, only 2 hours after close of show! In addition to being a logistically friendly place to do a tradeshow, Suntec has its own Mall (as do most buildings in Singapore) with an array of shops and meeting points for tourist attractions. If you need a local phone or SIM Card you can find them a few steps away at StarHub or 7Eleven. Always of great importance in Singapore is the food, and the Food Republic at Suntec does not disappoint. From sushi to sandwiches, there’s something for everyone. My personal favorite is the ‘What You Do Prata’ stall. Prata is a thin flour pancake that is filled with many delicious things and grilled—reminiscent of a more savory crepe. I like mine with Egg and Mushroom with a side of red curry sauce for the bargain price of S$3.60. Meanwhile, CommunicAsia was held at the brand-new Marina Bay Sands Exhibition Center (known as MBS to locals), right across from the 3 tower Sands Hotel. This new venue hosted the show on 3 levels and saw very heavy traffic for exhibitors such as General Dynamics, Andrew and iDirect, among others. The Exhibition Center is along the water and adjacent to a spectacular Mall that has everything from high-end designer stores to a theater and skating rink. Food choices include Mario Batali’s Pizzaria Mozza (fantastic, woodfire pizza) and Kraze Burger, a Korean take on a variety of ‘healthy’ burgers. Along with a Casino and all the amenities of the Sands Hotel, this was a popular venue with a lot to do. The designs of the convention facilities do not accommodate the logistics processes as well as Suntec, but the large array of activities make up for it. In addition to all the activities at the venues, TWI Group added to the fun for our exhibitors by co-sponsoring our annual party with Kallman Associates and PICO. Exhibitors gathered at Irish pub Molly Malone’s on Boat Quay for a night of cold beer, good fun and live music from Irish crooner Gerry Cox. With a total of 56,000 attendees and exhibitors, this year’s CommunicAsia and BroadcastAsia shows were a resounding success for all and the shows will return to the same facilities for 2012. We look forward to seeing you there! -- by Wendy Dowling, Sales Representative at TWI Group, Inc., the premiere specialist in international tradeshow logistics. To contact Wendy, or to find out how TWI Group can help with your upcoming tradeshow shipments, please call our Las Vegas Headquarters at 702.691.9000.